Like to pay too much for Google advertising?

Ok... I'd like to talk to you today about something which boils my blood a bit.

As a business owner it is entirely likely you will have been contacted by a company offering you top places on Google when people are looking on the internet for your product or sevice.

Be very wary............

I'm not saying all companies are scams but there are alot out there with reputable websites, official company numbers etc mainly targetting people who have little or no knowledge on SEO or Search Engine Optimization.

Some things to look out for......

If they say they are partners with Google..... you know something is up straight away. Google do not take partners in that way, they dont need to, never have, and I cant see it happening in the foreseable future.

When they say they are dealing with the natural search engine ranking positions, get that in writing, because it's probably not true either..... what they are talking about is the sponsored links which are the grayed out areas at the top and generally down the right hand side of the page.

In general people only take notice of the natural listings, as the websites are perceived to be there purely from merit, and as such possibly less of a risk when employing them to provide you with a product or service.

This is not to say that sponsored links do not work, they absolutely do, provided it is done in the right way with the right product or service and this is the bit that boils my blood a bit........

At Matrix Advertising Group we took on a client who had been charged over £1000 for search engine optimization work, it didnt work for them but they were held to a contract and ended up spending alot of money and nearly going bust...... they were told they could pick 5 key phrases, and .... if those key phrases were typed into google then hey presto they would be at the top of the Google list. .....

the bits they didn't make clear....... the phrases were local phrases, you know ... instead of dog walking, or even dog walking north east, it was dog walking in west denton, very local!! .....

this means that if no one types in the phrase 'dog walking in west denton' word for word then they will not be seen in Google.

Now the way pay per click ... or Google Adwords work is a phrase is worth more money the more popular it is so ... taking the above example 'Dog walking', is worth alot more than 'Dog Walking in west denton' so when someone clicks on your advert which links directly to your site Google charge you for that click or if another company is doing this for you Google charge that company likewise.

The charge can be anything from £0.01p upward depending on how popular the phrase is ....... going back to this company mentioned above they spent well in excess of £2000 for something which in reality should have cost them less than £35.

If you have any nightmare stories with SEO companies please let me know, or if you need any help, as always I'll do my best to answer your questions.

If you'd like to check out my site please do :

http://www.matrixadvertisinggroup.co.uk/